2022 Fashion Wrap Up

Happy New Year everyone! For the first post of the year, it's only fitting we start with a wrap up of the previous year. As you've seen the fashion industry saw a continuation of trends that had been building in previous years, with a focus on sustainable and ethical production, as well as an increased use of technology in both the design and retail process.

Sustainability remained a key focus for both designers and consumers, with an emphasis on using environmentally-friendly materials and production methods. Brands began to pay more attention to the lifecycle of their products, from the sourcing of raw materials to the disposal of worn out garments. This led to an increase in the use of sustainable materials like organic cotton, linen and hemp, as well as the use of recycled polyester. Many designers also looked to traditional techniques like hand-weaving and embroidery to create unique, sustainable pieces.

Technology also played a significant role in the fashion industry in 2022. Virtual and augmented reality were increasingly used in the design process, allowing designers to create and visualize new garments and collections before they were produced. In the retail space, virtual and augmented reality were also being used to create immersive shopping experiences, giving customers the ability to see how a piece of clothing would look on them before they made a purchase.

Another trend that emerged in 2022 is the use of artificial intelligence(AI) and machine learning in fashion. AI-powered virtual styling assistants were made available on several retail websites and mobile apps, which can recommend clothing items based on users' preferences and body types. The technology also helped in automating the stock management and predicting the sales trends in the industry.

The pandemic and lock downs that happened in previous year, continues to influence the 2022 fashion industry, and the shift towards a more casual and comfortable wardrobe continued, as people spent more time at home and less time dressing up for events and office. Brands focused on creating versatile, comfortable pieces that could be dressed up or down, as well as loungewear and athleisure styles that could be worn both at home and out.

You could say the fashion industry in 2022 was characterized by a growing focus on sustainability, technology, and comfort. As consumers and designers alike continue to prioritize these values, it's likely that they will continue to shape the industry in the years to come.

Cari xx